Top navigation

Buffer

Buffer’s features

  • CreateBuild your own library of content ideas
  • PublishPlan and schedule your content across social media platforms
  • AnalyzeMeasure performance and turn insights into growth
  • EngageEasily engage with your community
  • CollaborateWork together seamlessly, from planning to publishing
  • Start PageBuild a custom link-in-bio page in minutes

Supported social media channels

  • Bluesky
  • Facebook
  • Google Business Profile
  • Instagram
  • LinkedIn
  • Mastodon
  • Pinterest
  • Threads
  • TikTok
  • X (Twitter)
  • YouTube

Buffer’s resources

  • BlogReal-life stories and resources on growing an engaged audience
  • TemplatesPlug-and-play content templates to jump-start your planning
  • Free ToolsEasy-to-use tools to grow your presence across social media
  • Social Media InsightsData-driven benchmarks, trends, and tips to grow smarter on social
  • CommunityLearn, connect, and grow with creators around the world
  • SupportHelp articles and tutorials to get the most out of Buffer
Pricing
Log inGet started now

Breadcrumbs

  • Social Media Terms
  • Main character energy

Main character energy

Main character energy is the social media buzzword for living like you’re the protagonist of your own movie.

What is main character energy?

Main character energy is the social media buzzword for living like you’re the protagonist of your own movie. It’s a concept that started to trend on social media in 2020 and it’s all about owning your story, feeling empowered, and unapologetically stepping into the spotlight. Think of it as seeing yourself not just as part of the cast, but as the star of the entire show.

USA Today describes it as “when someone puts themselves first and takes control of their narrative, experts say. Not in a selfish way, but in a self-affirming way that prioritizes self-care.”

Need a hand growing followers?

Kickstart your social media growth with Buffer!

Try Buffer for free

Brought to you by Buffer

Your full stack of brand building tools

Resources

7 Simple Ways to Find Trending Reels (on Instagram) in 2025

How to find Instagram Reel trends while they're still hot enough to make an impact, along with some of the best we’ve seen on the platform this year. 

How to Get Your First 1,000 Followers Across All Major Social Media Platforms: The Ultimate Guide

These popular strategies and tips can help you to get your first 1,000 followers on Twitter, Facebook, Pinterest, Google+, LinkedIn and Instagram:

How to Find Trending TikTok Sounds While They’re Still Popular (+ 12 of the Best)

How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.

Join 75,000+ growing businesses that use Buffer to drive engagement on social

Sign up for free

Buffer

Tools

  • Create
  • Publish
  • Engage
  • Analyze
  • Collaborate

Features

  • AI Assistant
  • Start Page
  • Integrations
  • iOS App
  • Android App
  • Browser Extension

Resources

  • Blog
  • Template Library
  • Social Media Insights
  • Resource Library
  • Social Media Terms Glossary
  • Free Marketing Tools
  • AI Social Media Post Generator
  • Compare Buffer
  • Community

Transparency

  • Open Hub
  • Transparent Metrics
  • Transparent Pricing
  • Transparent Salaries
  • Product Roadmap

Support

  • Help Center
  • Status
  • Changelog
  • Request a Feature

Company

  • About
  • Careers
  • Press
  • Legal
  • Sitemap
Buffer

Social media

  • Instagram
  • Facebook
  • Bluesky
  • X
  • LinkedIn
  • Threads

Policies

Copyright ©2025 Buffer

|

Privacy

|

Terms

|

Security