What is a Boosted Post?

What is a boosted post?

A boosted post is when you pay to have your content reach your target audience on any social media platform. Essentially, it’s an organic post that you pay to “boost,” transforming it into a paid ad that reaches a wider audience than your current followers. Think of it as a way to give your post a little extra push to ensure it reaches more people.

Why do people boost their posts?

As organic reach on social media continues to fall, businesses have started to invest more in social media advertising. For smaller businesses, the easier and more inexpensive approach is often to boost their social media posts. By putting some money behind their organic posts, brands can get more results from the same amount of work.

How does a boosted post work?

Boosting a post is as easy as it gets in the world of social media ads:

Choose a post: Choose a post from your feed that you want to boost, ideally it’s a post with the highest engagement rate.
Choose your targeted audience: Choose a target audience that you’d like to boost your post to. You can target based on demographics like age, location, and interests to ensure you’re reaching the right people.
Set your budget: Decide how much you’re willing to spend and how long you want your boosted post to run. You can start with as little as $5.

Once boosted, your post will appear in the feeds of your targeted audience, marked with a “Sponsored” label to show people that it’s an ad.

How do I boost my posts?

Boosting posts is super easy, but they vary per social media platform:

If you value the money you spend boosting your Facebook and Instagram posts, you might enjoy Buffer’s boosted posts insights feature. Try Buffer for free for 14 days and let us know what you think.

Boosted post