Social Media Marketing - Page 4
A collection of posts on Social Media Marketing
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- Buffer News
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Our new Feeds feature brings content from your favorite websites directly into your account. Discover fresh ideas for your next post without leaving Buffer.
Reading time2 minute read
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We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).
Reading time9 minute read
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Without engagement, social media is just media. In this article, you’ll learn nine actionable and authentic ways to boost your content’s engagement.
Reading time12 minute read
- Topic
- TikTok
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Shorter videos dominate TikTok, but they're generally not the ones with the highest median views and watch time, according to our analysis of 1.1M TikToks.
Reading time7 minute read
- Topic
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We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.
Reading time11 minute read
- Topic
- Data
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Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.
Reading time6 minute read
- Topic
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Over 350 funny, clever, or meaningful Instagram caption ideas for you to use on your next post, along with a guide to creating your own AI caption generator.
Reading time19 minute read
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Throwing stuff on the wall and seeing what sticks won’t guarantee a positive ROI from your social media efforts. Learn how to build an effective social media strategy from scratch in seven steps.
Reading time17 minute read
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Instagram analytics can be a goldmine of insights to help you grow. This article will share which metrics you should monitor and the analytics tools that can help.
Reading time11 minute read
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Get insights from real Substack creators to see what’s working, what’s challenging, and how they’re thinking about audience growth and monetization on the platform.
Reading time15 minute read
- Topic
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In this guide, learn what’s changed with the Instagram grid, how to optimize your content, and what this means for Buffer users.
Reading time4 minute read
- Topic
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Exactly how to use Instagram Trial Reels, why you should if you’re looking to grow your following on Instagram, and some ideas for your own tests.
Reading time9 minute read
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You want to start creating content on social media, but you don’t know where to begin. This guide will help you draft an action plan!
Reading time13 minute read
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We share 10+ social media, marketing and creator economy conferences you’ll want on your calendar for 2025.
Reading time8 minute read
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A social media dashboard is a visual representation of the key metrics that prove the impact of your social media efforts. Here’s how to create one from scratch.
Reading time11 minute read
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This article shares tips on making your B2B social content less boring and creating a marketing strategy that drives positive results.
Reading time14 minute read
- Topic
- Resources
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How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.
Reading time10 minute read
- Topic
- TikTok
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You’re sleeping on a goldmine if you have a business and actively choose not to promote it on TikTok. This article will share exactly how you can get started.
Reading time13 minute read
- Topic
- Tools
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Our list of 2025 time-saving, productivity-boosting tools every creator needs in 2025
Reading time9 minute read
- Topic
- Data
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We analyzed 10.2 million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths so you know where to focus your content strategy — and why cross-posting might be the key to maximizing your reach.
Reading time6 minute read
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We put together this social media checklist to give you a headstart on your content creation in 2025.
Reading time10 minute read
- Topic
- Buffer News
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Need a little motivation for your social media journey? Buffer's new Streaks feature transforms content creation from a chore into an achievement.
Reading time3 minute read
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A massive analysis of more than 100,000 Buffer users revealed just how much posting consistently can boost engagement per post.
Reading time6 minute read
- Topic
- TikTok
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Here are 4 promising TikTok alternatives that offer exciting opportunities for creators to grow, experiment, and thrive.
Reading time6 minute read