Small Business - Page 4
A collection of posts on Small Business
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Reading time8 minute read
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From platform demographics to features, plus a deep dive into important factors to consider, here's what you need to know to find the social media sweet spot for your business.
Reading time11 minute read
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Succeeding as an entrepreneur is never easy—succeeding as a social good business is even harder. Learn how this first-time business owner made it happen.
Reading time5 minute read
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How Chris Norton scaled his PR agency to a successful, seven-figure powerhouse.
Reading time6 minute read
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This founder never planned on having a national CPG brand but ended up as a Whole Foods staple. Learn the tactics that helped her grow.
Reading time5 minute read
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Ariel Taranski shares her journey of building a thriving freelancing career while navigating chronic illness.
Reading time8 minute read
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Eric Lam felt a pull for creativity and left his full-time job at a VC firm to grow a newsletter business. Four months in, he'd grown ExplodingIdeas.co into a profitable newsletter business. Learn the strategies behind the newsletter's success and get insights for your own entrepreneurial journey.
Reading time8 minute read
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This founder created a product based on a viral social media trend—to great success. Learn how she did it and what it’s taught her about product development moving forward.
Reading time5 minute read
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It can feel like you have to work nonstop to succeed when you’re growing a company, but this business owner wanted to avoid that narrative. Here’s the experiment that helped her build better work habits.
Reading time5 minute read
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Five months after launching, Brendan Aw's creator startup hit four-figures in earnings. In this article, he breaks down how he got there.
Reading time8 minute read
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Within a year, Alexa Nizam took her side hustle full-time after leaving her salaried job. In this article, she shares some of the lessons she's learned in the process.
Reading time5 minute read
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Reading time7 minute read
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Sharing your knowledge for free can be scary as a service provider, but this founder has found it builds her business while supporting a more equitable world.
Reading time6 minute read
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Learn the simple strategies this founder has used to encourage clients to recommend his work to others, leading to 70 percent of his agency’s business coming from inbound referrals.
Reading time5 minute read
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Despite having no experience in journalism or building a company, Doone Roisin managed to turn her podcast for female founders into a thriving business in just a few years. Here are some of the strategies that helped her get there.
Reading time5 minute read
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Learn the step-by-step business design process this founder used to develop a product alongside her customers, helping her de-risk the process and come up with a truly winning idea.
Reading time6 minute read
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Peggy Dean shares four mindsets that have helped her build a thriving art business as a completely self-taught creator.
Reading time6 minute read
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Reading time6 minute read
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Catarina Rivera decided to forgo the quick sales moment of paid ads for slower community-building—and has still managed to grow a multi-six-figure business in just two years. Here are some of the strategies and investments that have helped her grow successfully and authentically.
Reading time6 minute read
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These days, the strongest brands out there have a clear “why.” During every interaction with a business, customers are clear on why it exists, why it stands out, and why they should buy from it. Here’s a step-by-step process that companies of any size can use to create a standout, memorable brand.
Reading time8 minute read
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Snail mail may sound like a slow way to market a business, but career coach Kyle Elliott has found it to be instrumental to his success. Here’s why he thinks sending good old cards has helped his business grow, and how any founder can integrate this into their own marketing strategy.
Reading time6 minute read
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One-to-one marketing can seem like an antiquated way to grow a business compared to the options available on digital channels, but Shay Paresh has found it to be instrumental to her beauty brand’s success. Here’s why, and how she’s thinking about scaling this strategy.
Reading time5 minute read
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When Annelise Hillmann had an idea for a company while still in college, she could have waited until after graduation to get started. Instead, she started building while she was still a student—and she’s so glad she did. Here’s how her unique path helped her find success.
Reading time6 minute read
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In our second installment of 'How I Grew My Small Business,' we take a deep dive into how Juliana Pache left her unfulfilling media job and turned a side hustle into a thriving jewelry business.
Reading time9 minute read
