All posts - page 30
A collection of 2,621 blog posts
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Including a charitable component to your small business can make you feel more fulfilled while also adding value to your brand. These examples from 5 companies will inspire you to give back to your community.
Reading time8 minute read
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It's not easy to build an agency, much less maintain one for over ten years, but that's what Chris Norton has done with Prohibition PR. In this article, he shares the lessons he has learned from eleven years of running a PR and social media agency.
Reading time10 minute read
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There's a myth that using third-party scheduling tools will reduce your engagement. This article presents the existing research that debunks this and advice for boosting your engagement.
Reading time4 minute read
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It’s essential to create a clear and concise policy for what to do when you encounter negativity on your social media so you can tackle it before it becomes a problem for your business.
Reading time7 minute read
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- Resources
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Many business owners may worry about the extra cost of charitable giving, but Susan and Michael Perlman have found that it’s not only a good thing to do, but it’s good for business. Here’s how supporting charitable initiatives has helped their dog daycare succeed.
Reading time5 minute read
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Have you ever wondered what it's like to have a four day workweek? In this post, I detail the positive experience I've had switching to a shorter workweek while also sharing how some of my coworkers spend their Fridays off.
Reading time8 minute read
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- Buffer News
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Here are 10 reasons why every business should start posting Reels on their Instagram account.
Reading time4 minute read
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Starting a business on the side of a full-time job is a common path, and it can be helpful—to a point. Heatherlyn Nelson shares the ways starting on the side helped her succeed, and some of the things that held her back.
Reading time6 minute read
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- Email Marketing
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Newsletters are a great way to share your passion and expertise with others and can help you network with like-minded individuals.
Reading time7 minute read
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Reading time11 minute read
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Have you ever wondered if it’s possible to indulge your wanderlust while keeping your small business afloat? Here’s exactly how Sara Banks is making it work, plus the unexpected benefits she’s seen for her company.
Reading time7 minute read
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To mark this year’s Pride, Umber and Tami showcase six LGBTQ+-owned small businesses and highlight the ways they’ve celebrated Pride Month on social media.
Reading time6 minute read
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- Content Marketing
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There are many TikTok features that you may have heard terms for thrown around, but never known how to use. Here’s how to use the different TikTok features you may or may not be aware of.
Reading time6 minute read
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Reading time5 minute read
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- Buffer News
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With Buffer's brand-new integration you can schedule videos directly to TikTok from desktop or mobile. Plan, create, and schedule content in advance to get more exposure and engagement on TikTok.
Reading time3 minute read
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It’s more important than ever to understand how to use social media for professional growth. In this article, we’ll be talking about different ways social media can impact our professional lives and how you can use that to your advantage to grow your career.
Reading time10 minute read
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Having a solid brand will make your social media strategy more efficient and effective. Here’s a comprehensive guide to creating a social media brand and implementing it across different platforms.
Reading time9 minute read
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Reading time8 minute read
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Want to get more intimate with your followers? Add Instagram Close Friends to your social media strategy - here's how.
Reading time5 minute read
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- Small Business
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Aneri Shah crowdfunded and directed a documentary while running her company. Here’s why she thinks it’s valuable for business owners to spend time on side projects, and how she makes time for both.
Reading time6 minute read
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- Case Studies
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This gifting company shares how they plan and schedule social media content around celebrations, events, and holidays. Learn their secrets to a successful holiday marketing campaign.
Reading time4 minute read
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- TikTok
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TikTok is the place to be on the internet these days and a great channel to connect with your customers. Here are our top tips to help you grow your following on the platform.
Reading time11 minute read
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In this post we share how we collected our DEI data, used it to identify focus areas, and formulated a roadmap to support our goals, ensuring DEI is a foundational component of our company strategy.
Reading time7 minute read
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- Small Business
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When leadership coach and workshop facilitator Ellie Hearne started Pencil or Ink, she assumed her small business would succeed by becoming a large one. When profits dwindled, she knew she had to make a change. Here’s how she redefined growth, evolving her business into a sought-after consultancy.
Reading time6 minute read
