All posts - page 27

A collection of 2,621 blog posts

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At Buffer, we regularly share cultural spotlights to connect our global team and help us understand one another at a deeper level. Ben, one of our customer advocates, presents a deep dive into Thailand.

Reading time8 minute read

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By taking inspiration from her hometown, this entrepreneur has created a small business that uplifts and gives back to her community.

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Today marks Buffer’s 12th anniversary. For the occasion, teammates shared their favorite memories, stories, and lessons from working at Buffer over the last twelve years.

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Even though hiring her first full-time employee felt like a financial stretch, Emily Grey did it anyway—which paid off in spades. Learn why bringing on the right help supported business growth and how she now thinks about investing her time and money.

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In this article, we walk through how to use Tumblr, as well as offering advice for making the most of it.

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In this interview, six experts share their Golden Rules for personal branding on social media.

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While the holidays are a busy time for most small businesses, these entrepreneurs incorporate boundaries into their schedules to achieve a good work-life balance.

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Mastodon, a decentralized, open-source software that allows users to set up servers to communicate with each other, is growing in popularity as a “Twitter alternative”. This article provides a high-level overview of the platform: what it is and how it works.

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In order to grow their companies, these entrepreneurs learned to let go of outdated beliefs that no longer served themselves or their businesses.

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Kareem Queeman used to fear showing off his Black, queer identity in his work, until he realized authenticity was important for supporting others in his community. Here’s how he learned to show up more fully and take care of his mental health while doing so.

Reading time6 minute read

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Kinsey Wolf didn’t believe the power of saying “no” until she saw the effect it had on growing her marketing consultancy. Here are the things she started turning down and the measurable effect they had on her business growth (and happiness).

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These small business owners use their platforms to speak up about deserving causes and have incorporated elements into their businesses to help make a difference.

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Establishing a clear brand voice will help your online content stand out amongst the crowd and be more memorable for your followers.

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Schedule new updates to appear on your Start Page to beat the algorithm and get the reach you deserve (oh and it’s included for free!).

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We’ve built something that could boost your reach by up to 40% Tweets containing a link get less reach, engagement, and retweets. To get the reach you deserve we’ve built Start Page scheduling.

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In Small Business, Big Lessons, season two, episode six, we detail how the owners of Harlow, SparkToro, Made With Local, Zingerman’s, Destination Unknown Restaurants and Paynter Jackets approach getting support as small business owners.

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In this piece, we’ll share a few tools and resources we use to create images for Buffer, as well as some new and interesting tools to try. The best part? You don’t need extensive training to use any of these tools.

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Vertical networks are social platforms solely dedicated to niche interests. In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy.

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Nothing is healthy in excess amounts, including social media. In this article, we share the reasons for and benefits of taking a social media break, as well as insight into what happens when a Chronically Online person decides to take one.

Reading time8 minute read

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These small businesses may be limited in size, but they're still making a huge impact in their communities through initiatives and policies they've baked into their companies.

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Our new time-off dashboard is meant to help our team members prioritize their mental health by providing a deep dive into how we utilize our vacation time as a company.

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