All posts
A collection of 2,621 blog posts
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Turn Facebook into a powerful tool for connection and growth with everything you need to create a smart, simple Facebook marketing strategy.
Reading time27 minute read
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- Open
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We’re intentionally investing in building a team of Buffer creators as a company-wide initiative. Here's exactly how (and why we're doing it).
Reading time17 minute read
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Your Instagram posts can now appear on Google. Learn the ins and outs of Instagram SEO so your content and profile rank at the top of search results
Reading time14 minute read
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- Buffer News
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Schedule up to 100 posts at once with Buffer’s new Bulk Upload feature. Import a CSV, review your posts, and publish. Ideal for creators, teams, and agencies who plan social content in spreadsheets.
Reading time3 minute read
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Data-backed guidance on how often to post on Instagram in 2025 for maximum reach and growth. Insights from 2M+ posts reveal the sweet spot for frequency without burnout.
Reading time10 minute read
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- Content Creation
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In this guide, we’ll break down the elements that make up good hooks.
Reading time12 minute read
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- TikTok
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An up-to-date list of the most viral songs and sounds on TikTok in 2025 — and how to use them to boost your content.
Reading time8 minute read
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Instagram’s new Friends Map is here. Learn how it works, how to keep your location private, and what it means for creators and brands.
Reading time6 minute read
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Reposting just got easier. Whether you’re using Instagram’s new repost button or the classic workarounds, here’s how to share content the right way — with tips to grow your reach and celebrate your community.
Reading time14 minute read
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- AI
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Take your content from simple to studio quality: Here’s a look at some of the best AI video editors available, who they’re best for, and how much they cost.
Reading time15 minute read
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Here are some easy Instagram Reels trends to add to your content calendar (and yes, they’re actually fun to make).
Reading time10 minute read
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From downloadable PDFs to spreadsheets to tools, here are over a dozen free calendar templates to help you plan your social media content — in the way that makes the most sense for you.
Reading time17 minute read
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- Open
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In this article, Suzanne, Buffer's Operations Manager, goes in-depth on how we encourage self-improvement at Buffer.
Reading time4 minute read
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Since August 2024, I’ve posted on LinkedIn daily without missing a beat. Here’s my exact system for posting consistently, even when I didn’t feel like showing up.
Reading time11 minute read
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From tools to timing, this guide to scheduling tweets in 2025 helps you show up more often and connect with more people on X/Twitter.
Reading time11 minute read
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- Data
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The essential TikTok statistics you need to know in 2025 — from demographics to what is actually driving views and engagement on the platform.
Reading time16 minute read
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Find the right tools for every part of your social media workflow — content, engagement, analytics, and more.
Reading time17 minute read
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- Open
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A big-picture view of why we’re rebuilding the API at Buffer, who it’s for, and where we’re headed next.
Reading time4 minute read
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Here’s how to schedule posts on LinkedIn — and why scheduling can help you grow your audience.
Reading time11 minute read
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- TikTok
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We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.
Reading time13 minute read
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Discover 20+ essential Instagram statistics that reveal the platform's reach, effectiveness, and continued growth.
Reading time14 minute read
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We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.
Reading time16 minute read
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Learn exactly how to schedule posts on TikTok via your mobile and computer.
Reading time10 minute read
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How to find Instagram Reel trends while they're still hot enough to make an impact, along with some of the best we’ve seen on the platform this year.
Reading time13 minute read