Online Marketing

A collection of posts on Online Marketing

9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Brand Marketing

Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd in 2024 — complete with tried-and-tested examples.

9 minute read

Social Media SEO in 2025: How to Get Discovered on Social Media (And Beyond)

Online Marketing

In this article, I’ll explain what SEO is for social media, why you should care about it, and how you can use it to your advantage.

14 minute read

What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Content Marketing

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024.

7 minute read

Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Online Marketing

Over the past two years, Buffer’s Senior Growth Marketing Manager, Sophie, has run 25 A/B tests in Google Adwords. In this article, she shares her strategic approach to conducting successful marketing experiments, how to come up with new experiment ideas, and the lessons she’s learned along the way.

10 minute read

A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions

Online Marketing

8 minute read

10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

Online Marketing

10 minute read

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

Guides & Courses

14 minute read

How Ahrefs and Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social Media

Content Marketing

12 minute read

How to Discover Irresistible Content Ideas Using Reddit

Online Marketing

6 minute read

7 Tips for Building a Career in Marketing (Advice and Insights From Top Founders and Investors)

Online Marketing

9 minute read

7 Secrets of Super-Successful Video Marketing

Resources

11 minute read

The Marketer’s Toolbox: The 60 Marketing Tools We Use at Buffer

Online Marketing

11 minute read

How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Online Marketing

15 minute read

The Top Marketer’s Guide to the 30 Best Books for Business, Marketing, and Social Media

Online Marketing

11 minute read

Point of View Marketing: How Taking a Stand Wins Raving Fans

Online Marketing

9 minute read

These Are the 9 Best Tips We Got on Medium Marketing: 3 Worked, 6 Didn’t

Online Marketing

12 minute read

28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)

Online Marketing

10 minute read

40 Core Philosophies From the Most Famous Marketers in History

Online Marketing

13 minute read

25 Simple and Free SEO Tools to Instantly Improve Your Marketing [Updated for 2019]

Content Marketing

8 minute read

Twitter Video: The Marketing Advantage No One Is Using… Yet!

Resources

8 minute read

How to Use Evernote for Productivity, Marketing, and More

Online Marketing

12 minute read

Why We’re Pivoting the Buffer Blog — Again! — And All We’ve Learned So Far

Online Marketing

10 minute read

What’s on Rand Fishkin’s Phone? A Private Peek at the Home Screens of Top Marketers

Online Marketing

9 minute read

The Video Marketer’s Toolbox: Favorite Video Gear and Software to Fit Any Budget

Online Marketing

10 minute read