Instagram - Page 4

A collection of posts on Instagram

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From platform demographics to features, plus a deep dive into important factors to consider, here's what you need to know to find the social media sweet spot for your business.

Reading time11 minute read

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Threads is a new text-based app by Instagram. Here's what you need to know.

Reading time6 minute read

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You don’t have to be a viral content creator to benefit from creating Reels for your business. Learn how this founder gets 80 percent of her customers through Reels, without a massive follower count.

Reading time6 minute read

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Thanks to the platform's transparency, we’ve pulled a few key points about how the Instagram algorithm works and looked into how creators might benefit.

Reading time6 minute read

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We're thrilled to announce that Buffer now supports full scheduling for Instagram Stories—one of the first platforms to offer this unique feature.

Reading time2 minute read

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Catarina Rivera decided to forgo the quick sales moment of paid ads for slower community-building—and has still managed to grow a multi-six-figure business in just two years. Here are some of the strategies and investments that have helped her grow successfully and authentically.

Reading time6 minute read

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Whether you’re a business owner looking to use content to grow your brand, or a content creator wondering about launching another stream of income, learn how to marry content and retail in a way that can lead to incredible results.

Reading time6 minute read

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Reading time7 minute read

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Instagram is particularly well-suited to small business owners who don’t have the time or budget for expensive marketing campaigns. Once you understand some basic Instagram best practices, Instagram can become a key channel for you to grow your small business.

Reading time10 minute read

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Creating a social media series is a great way to generate more content. We'll go over how to create one for your Instagram and TikTok accounts as well as provide examples from other content creators.

Reading time7 minute read

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Creating attractive Instagram Stories can be challenging and time-consuming. We’d love to help with that! Get to know Stories Creator and the five free Stories templates we recommend.

Reading time7 minute read

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If you’re stuck, we’ve put together this list of creators that are creating incredible content with Reels and broken down what we think they do really well that you can replicate. Let’s get into it.

Reading time7 minute read

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Every part of your Instagram bio is an opportunity to not only introduce (and re-introduce) yourself but also communicate your value to your audience. In this article, we’ll share some ideas for making the most of your Instagram bio and examples of some of our favorites.

Reading time6 minute read

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Assie Khoussa’s ability to show up as herself on Instagram plays an integral role in the success of her small business. Learn how the entrepreneur’s authenticity and relatability won over her customers.

Reading time6 minute read

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We analyzed the 184 posts @Buffer published on Instagram to figure out if carousel posts get more engagement. For us, they do (by 2.37%), but it’s more complex than you might think.

Reading time3 minute read

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In order to get the attention of the massive audience for Stories, you’ll need to get creative. We’ve put together some great uses we’ve come across that you can apply to your next Story.

Reading time7 minute read

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Instagram Reels proved to be the key marketing strategy allowing these small businesses to prosper.

Reading time7 minute read

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Getting started with Instagram marketing isn't as difficult as you might think — and using Instagram can increase sales by improving customer engagement and loyalty.

Reading time7 minute read

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Whether you’re looking to gain followers, boost sales, or serve your audience on a wider scale, take a page from the playbook of these small business owners, with the confidence that—whatever changes may come to Instagram—they’ve worked for business owners just like you.

Reading time4 minute read

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There’s no denying that content creation is time-consuming. In this post, we're sharing a sustainable strategy for saving time planning and creating social media content to help you better support your overall business goals.

Reading time8 minute read

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So you’re thinking about switching to an Instagram business profile, but you’re not sure how to do it or why you should? We’ve got you covered.

Reading time6 minute read