Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.
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A social media dashboard is a visual representation of the key metrics that prove the impact of your social media efforts. Here’s how to create one from scratch.
Reading time11 minute read
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In my three years as a consultant, I've found LinkedIn consistently delivers the highest quality leads with the least ongoing cost — once you understand how to use it effectively.
Reading time9 minute read
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This article shares tips on making your B2B social content less boring and creating a marketing strategy that drives positive results.
Reading time14 minute read
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- Resources
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How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.
Reading time10 minute read
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- TikTok
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You’re sleeping on a goldmine if you have a business and actively choose not to promote it on TikTok. This article will share exactly how you can get started.
Reading time13 minute read
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- Tools
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Our list of 2025 time-saving, productivity-boosting tools every creator needs in 2025
Reading time9 minute read
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- Data
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We analyzed 10.2 million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths so you know where to focus your content strategy — and why cross-posting might be the key to maximizing your reach.
Reading time6 minute read
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We put together this social media checklist to give you a headstart on your content creation in 2025.
Reading time10 minute read
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A massive analysis of more than 100,000 Buffer users revealed just how much posting consistently can boost engagement per post.
Reading time6 minute read
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- TikTok
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Here are 4 promising TikTok alternatives that offer exciting opportunities for creators to grow, experiment, and thrive.
Reading time6 minute read
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- Creator
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Whether you're dreaming of becoming the next big TikTok star or building a meaningful community on LinkedIn, this plan will get you started.
Reading time14 minute read
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In this article, we explore everything you need to know about the ideal length of Instagram Reels and other Instagram content – according to the team themselves.
Reading time5 minute read
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Social listening is the art and science of monitoring what your buyers and potential customers are saying about. Here are the six best tools that make this job easier.
Reading time10 minute read
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Want to get more views on Instagram but don’t know where to begin? Here are 14 no-fluff, actionable ways to increase your Instagram reach.
Reading time21 minute read
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We asked 11 experts for their social media predictions for 2025 – here's what they had to say.
Reading time8 minute read
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- TikTok
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This article takes you through everything you need to know to run TikTok ads and implement a solid advertising strategy.
Reading time16 minute read
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Learn what crossposting is and how to effectively share your content across multiple social media platforms to boost your online presence.
Reading time7 minute read
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- AI
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Streamline your workflow, enhance your strategy, and boost results with 28 AI marketing tools — perfect for small businesses and ambitious marketers.
Reading time15 minute read
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- Bluesky
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Bluesky COO Rose Wang shares details about the platform’s plans to create a way for creators to monetize, along with a subscription model, in the coming months.
Reading time4 minute read
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Reading time7 minute read
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From Beyoncé going country to Reddit going public, social media had no shortage of events to talk about (and meme about, for that matter).
Reading time10 minute read
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- Data
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In this report, we look at data on 11 social media platforms available in Buffer to determine social network usage trends.
Reading time11 minute read
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Start planning your social media content for 2025 with this handy list — it covers monthly themes, major international and U.S. holidays, and fun ‘national celebration’ dates.
Reading time14 minute read
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- News and Trends
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Tips, news & Buffer updates for your social media journey
Reading time3 minute read