Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.

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While you can gain plenty of traction simply by posting now and then, there are tools you may not know about that can improve your impact. Read on for a few new ways to start using LinkedIn today—along with examples of how a few entrepreneurs have put them to use.
Reading time5 minute read

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There are a lot of great ways to come up with content ideas that don’t require an entire social team. Here are a few ideas that I’ve seen work over the years.
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- Flow
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Featuring insights from Buffer’s Small Business, Big Lessons podcast episode two and the accompanying unpublished interview, Stephen shared what it’s like to pause on business operations to find your why - even as your business is failing - and use that knowledge to turn everything around.
Reading time6 minute read

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- Flow
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Whether you’re looking to gain followers, boost sales, or serve your audience on a wider scale, take a page from the playbook of these small business owners, with the confidence that—whatever changes may come to Instagram—they’ve worked for business owners just like you.
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Featuring insights from Buffer’s Small Business, Big Lessons podcast episode one, and the accompanying unpublished interview, Shawn explained how chocolate saved his life - and how he’s using his chocolate business to help others thrive as well.
Reading time6 minute read

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- Buffer News
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Get total visibility of your content schedule with Buffer's new social media calendar. We rebuilt our old calendar from the ground up, gave it a brand new design, and added it to our free plan. Plus, there are more features to come!
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- Buffer News
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Share Canva-made content with Buffer’s new Canva integration! With a few clicks, you can connect your Canva and Buffer accounts, create or import designs, and publish them to your social media channels.
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- Case Studies
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In this post, we give you a behind-the-scenes look at how a nonprofit leverages social media to empower younger generations to take action and build awareness around their mission.
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- Analytics
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You can now analyze and report your results on LinkedIn, on top of Facebook, Instagram, and Twitter. This makes Buffer's analytics an all-in-one solution for these four popular social networks for businesses.
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- Analytics
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You can now measure and analyze your Facebook and Instagram boosted posts in Buffer, compare paid vs organic results, and add them to your social media reports.
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Learn how a growing direct-to-consumer brand keeps their social media audience satisfied using original content and Buffer.
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- Content Marketing
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Learn the Unsplash strategies working today and how you can make the most of this "blue ocean" channel.
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In this post, we give you a behind-the-scenes look at how Jot Coffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one.
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- Analytics
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- Case Studies
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- Case Studies
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- Advertising
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- Case Studies
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Reading time6 minute read