Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.
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Scaling a business during a time of scarcity is challenging, but Gloria Chou figured out how to turn crisis into an opportunity for growth. Here are the mindset shifts that helped her pivot and grow after losing all of her client work.
Reading time6 minute read
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We explore predictions about the future of personal branding through the expert opinions of Social Proof interviewees and my own thoughts based on general market trends.
Reading time5 minute read
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Here's a quick rundown of Twitter's latest features and how small businesses and content creators can leverage them to grow their Twitter communities.
Reading time9 minute read
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By taking inspiration from her hometown, this entrepreneur has created a small business that uplifts and gives back to her community.
Reading time5 minute read
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Even though hiring her first full-time employee felt like a financial stretch, Emily Grey did it anyway—which paid off in spades. Learn why bringing on the right help supported business growth and how she now thinks about investing her time and money.
Reading time5 minute read
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In this article, we walk through how to use Tumblr, as well as offering advice for making the most of it.
Reading time6 minute read
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In this interview, six experts share their Golden Rules for personal branding on social media.
Reading time6 minute read
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While the holidays are a busy time for most small businesses, these entrepreneurs incorporate boundaries into their schedules to achieve a good work-life balance.
Reading time8 minute read
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Mastodon, a decentralized, open-source software that allows users to set up servers to communicate with each other, is growing in popularity as a “Twitter alternative”. This article provides a high-level overview of the platform: what it is and how it works.
Reading time7 minute read
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In order to grow their companies, these entrepreneurs learned to let go of outdated beliefs that no longer served themselves or their businesses.
Reading time9 minute read
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Kareem Queeman used to fear showing off his Black, queer identity in his work, until he realized authenticity was important for supporting others in his community. Here’s how he learned to show up more fully and take care of his mental health while doing so.
Reading time6 minute read
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Kinsey Wolf didn’t believe the power of saying “no” until she saw the effect it had on growing her marketing consultancy. Here are the things she started turning down and the measurable effect they had on her business growth (and happiness).
Reading time6 minute read
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These small business owners use their platforms to speak up about deserving causes and have incorporated elements into their businesses to help make a difference.
Reading time10 minute read
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Establishing a clear brand voice will help your online content stand out amongst the crowd and be more memorable for your followers.
Reading time8 minute read
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In Small Business, Big Lessons, season two, episode six, we detail how the owners of Harlow, SparkToro, Made With Local, Zingerman’s, Destination Unknown Restaurants and Paynter Jackets approach getting support as small business owners.
Reading time8 minute read
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Vertical networks are social platforms solely dedicated to niche interests. In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy.
Reading time6 minute read
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Nothing is healthy in excess amounts, including social media. In this article, we share the reasons for and benefits of taking a social media break, as well as insight into what happens when a Chronically Online person decides to take one.
Reading time8 minute read
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These small businesses may be limited in size, but they're still making a huge impact in their communities through initiatives and policies they've baked into their companies.
Reading time8 minute read
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How do you know when to say ‘yes’ to opportunities for growth and ‘no’ to the things that will lead you from your path? In this article, business owners share stories about their growth and offer practical advice about retaining their identity while building their future.
Reading time9 minute read
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Small businesses don’t have to grow in size to make a difference. We’ll share why, sometimes, thinking small can lead to the biggest dividends.
Reading time8 minute read
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Raising money is something on every entrepreneur's mind, but we spoke to four small business owners who've pursued alternative models of funding and say that was the right choice for them.
Reading time10 minute read
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Community is at the center of many impactful small businesses. But how do you cultivate a flourishing community that grows with and supports your business? In this article, small business owners share the insights and lessons they’ve learned from creating communities.
Reading time9 minute read
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Reading time1 minute read
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In honor of Hispanic Heritage Month, we're highlighting five small businesses that are ushering in more representation in their respective industries.
Reading time5 minute read