Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.
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- Content Creation
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In this guide, we’ll break down the elements that make up good hooks.
Reading time12 minute read
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Here’s how to schedule posts on LinkedIn — and why scheduling can help you grow your audience.
Reading time11 minute read
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- TikTok
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We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.
Reading time13 minute read
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Discover 20+ essential Instagram statistics that reveal the platform's reach, effectiveness, and continued growth.
Reading time14 minute read
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We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.
Reading time16 minute read
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How to find Instagram Reel trends while they're still hot enough to make an impact, along with some of the best we’ve seen on the platform this year.
Reading time13 minute read
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- TikTok
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TikTok just introduced Bulletin Boards, similar to Instagram's Broadcast Channels. Here's what you need to know.
Reading time6 minute read
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- Flow
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We've reopened submissions for the new, cohort-based version of the Buffer Guest Post Program. Learn more in this article.
Reading time4 minute read
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- Data
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In this article, you'll find 20+ essential LinkedIn statistics that reveal the platform's reach, effectiveness, and continued growth.
Reading time10 minute read
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- Guides & Courses
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Learn the fundamentals and advanced principles of Instagram marketing — with examples, expert tips, and timely best practices.
Reading time36 minute read
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The ins and outs of Instagram Stories, from getting started to advanced strategies that will make your stories stand out on Instagram.
Reading time17 minute read
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- Productivity
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I work and create content full-time – here's the system that helps me keep showing up.
Reading time7 minute read
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- AI
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I’ve put dozens of AI writing tools to the test — here's a deep dive into my favorite AI writing generators and who I think they’ll be most useful for.
Reading time15 minute read
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- Creator
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I recently attended SXSW London – here are my top insights for creators.
Reading time9 minute read
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We pored over millions of posts on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.
Reading time13 minute read
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- Buffer News
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Join us for 30 days, starting June 16 to post consistently to social media!
Reading time3 minute read
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- Tools
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Save time, automate processes, get in-depth analytics, and more with these best-in-class social media tools for 2025.
Reading time23 minute read
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- Flow
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Check out the best podcasts for creators, marketers, small business owners and anyone looking to up their social media.
Reading time12 minute read
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Two ways to schedule and publish Instagram Stories, step-by-step, plus tips and tricks to get the most out of your stories and content.
Reading time11 minute read
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Schedule smarter, not harder. Compare the top social media scheduling tools of 2025, see side-by-side features & pricing, and learn how to choose the right scheduler for your workflow.
Reading time14 minute read
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Learn all about user-generated content — what it is, why you should use it, and how to leverage it in your marketing channels.
Reading time15 minute read
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- Flow
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Learn how to leverage AI social media content creation tools and save valuable time in your social media marketing efforts.
Reading time22 minute read
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Learn the ideal image sizes for all types of Instagram posts so your content is always pixel-perfect.
Reading time10 minute read
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Growing on Instagram takes time and effort — but with these must-do tactics, the path to an engaged following is a lot more straightforward than you might think.
Reading time19 minute read