Social Media Insights
A collection of posts on Data
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Data-backed guidance on how often to post on Instagram in 2025 for maximum reach and growth. Insights from 2M+ posts reveal the sweet spot for frequency without burnout.
Reading time10 minute read
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The essential TikTok statistics you need to know in 2025 — from demographics to what is actually driving views and engagement on the platform.
Reading time16 minute read
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Discover 20+ essential Instagram statistics that reveal the platform's reach, effectiveness, and continued growth.
Reading time14 minute read
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Video, photos, carousels, or text? We dug into Buffer’s data, analyzing millions of social posts from Instagram, TikTok, LinkedIn, Facebook, Threads, and X to find out which content format performs best.
Reading time10 minute read
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In this article, you'll find 20+ essential LinkedIn statistics that reveal the platform's reach, effectiveness, and continued growth.
Reading time10 minute read
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This living resource curates every original data report we've published, from platform-specific trends to posting strategies that actually work.
Reading time15 minute read
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We dug into the engagement rate data of eight social media platforms.
Reading time12 minute read
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- TikTok
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Shorter videos dominate TikTok, but they're generally not the ones with the highest median views and watch time, according to our analysis of 1.1M TikToks.
Reading time7 minute read
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Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.
Reading time6 minute read
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We analyzed 10.2 million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths so you know where to focus your content strategy — and why cross-posting might be the key to maximizing your reach.
Reading time6 minute read
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In this report, we look at data on 11 social media platforms available in Buffer to determine social network usage trends.
Reading time11 minute read