Creator Marketing
A collection of posts to help creators as they grow their audiences across social media platforms.
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We’re intentionally investing in building a team of Buffer creators as a company-wide initiative. Here's exactly how (and why we're doing it).
Reading time17 minute read
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Your Instagram posts can now appear on Google. Learn the ins and outs of Instagram SEO so your content and profile rank at the top of search results
Reading time14 minute read
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Data-backed guidance on how often to post on Instagram in 2025 for maximum reach and growth. Insights from 2M+ posts reveal the sweet spot for frequency without burnout.
Reading time10 minute read
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- Content Creation
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In this guide, we’ll break down the elements that make up good hooks.
Reading time12 minute read
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- TikTok
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An up-to-date list of the most viral songs and sounds on TikTok in 2025 — and how to use them to boost your content.
Reading time8 minute read
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Instagram’s new Friends Map is here. Learn how it works, how to keep your location private, and what it means for creators and brands.
Reading time6 minute read
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Reposting just got easier. Whether you’re using Instagram’s new repost button or the classic workarounds, here’s how to share content the right way — with tips to grow your reach and celebrate your community.
Reading time14 minute read
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- AI
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Take your content from simple to studio quality: Here’s a look at some of the best AI video editors available, who they’re best for, and how much they cost.
Reading time15 minute read
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From downloadable PDFs to spreadsheets to tools, here are over a dozen free calendar templates to help you plan your social media content — in the way that makes the most sense for you.
Reading time17 minute read
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Since August 2024, I’ve posted on LinkedIn daily without missing a beat. Here’s my exact system for posting consistently, even when I didn’t feel like showing up.
Reading time11 minute read
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From tools to timing, this guide to scheduling tweets in 2025 helps you show up more often and connect with more people on X/Twitter.
Reading time11 minute read
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- Data
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The essential TikTok statistics you need to know in 2025 — from demographics to what is actually driving views and engagement on the platform.
Reading time16 minute read
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Find the right tools for every part of your social media workflow — content, engagement, analytics, and more.
Reading time17 minute read
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Here’s how to schedule posts on LinkedIn — and why scheduling can help you grow your audience.
Reading time11 minute read
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We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.
Reading time16 minute read
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- Data
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Video, photos, carousels, or text? We dug into Buffer’s data, analyzing millions of social posts from Instagram, TikTok, LinkedIn, Facebook, Threads, and X to find out which content format performs best.
Reading time10 minute read
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The ins and outs of Instagram Stories, from getting started to advanced strategies that will make your stories stand out on Instagram.
Reading time17 minute read
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More followers on Pinterest could mean a boost in subscribers, sign-ups, sales, brand awareness, and more. Here are 20 practical tips you can start using today.
Reading time15 minute read
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- TikTok
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Your go-to guide for spotting trending TikTok audio and using it to boost your next post before it peaks.
Reading time10 minute read
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From tips to real-life examples, here’s a quick rundown of Instagram collab posts and why you should be using this feature in your social media strategy.
Reading time14 minute read
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Finding trending songs on Instagram doesn’t have to be a guessing game. Use these tips to stay in the loop and boost your reach.
Reading time14 minute read
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From subscriptions to UGC to merch — discover 13 ways to monetize your Instagram following, even if you don’t have a large following.
Reading time13 minute read
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- TikTok
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TikTok is bursting with potential. Learn 14 no-fluff strategies to get more followers authentically, build trust, and connect with your community.
Reading time17 minute read
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- Creator
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I recently attended SXSW London – here are my top insights for creators.
Reading time9 minute read