Content Marketing - Page 2

A collection of posts on Content Marketing

Published

In this article, you’ll learn about ten copywriting formulas that can help you package your social media content in a more engaging way.

Reading time16 minute read

Published

Sending ads by mail may seem like a thing of the past, but this marketer thinks it’s a surprisingly effective approach for e-commerce brands.

Reading time6 minute read

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I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024.

Reading time7 minute read

Topic
Flow
Published

From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. But not every trend was a welcome one. This retrospective offers a unique lens into these pop culture moments — the highs, the lows, and everything in between. 

Reading time10 minute read

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In this article, we dive into the intricate systems behind successful content creators as they share how they blend their creativity with strategy and technology.

Reading time9 minute read

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I put Meta Verified — and the coveted blue check — under the microscope for two weeks. The results were definitely not what I expected.

Reading time10 minute read

Topic
Twitter
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Gaetano DiNardi breaks down exactly why his thread went viral on X/Twitter and shares tactics he and others have used, to help you do the same.

Reading time15 minute read

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In this article, I share how the Buffer Guest Posting Program came to be.

Reading time8 minute read

Topic
AI
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I answer one of the AI questions that creators might be deeply curious about: how does AI-generated content perform on LinkedIn.

Reading time9 minute read

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A guide to the content marketing metrics that will help you measure success, plus guidance from top content marketing leaders.

Reading time11 minute read

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If you’re a graphic design or video-editing novice, this list of the best places to find Instagram templates will have you creating beautiful content in minutes. 

Reading time7 minute read

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Personal brand experts walked this writer through exactly how to switch up her personal brand — and offered some more general advice, too.

Reading time11 minute read

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Organize all of your ideas in one place with Buffer's new tagging feature. Manage your creative output. Track the success of different types of content. And build a searchable library of content.

Reading time3 minute read

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Growing her LinkedIn following helped Aarushi Singh take her consulting business from a $0 startup to a thriving $100,000 yearly. Here's how she did it.

Reading time8 minute read

Topic
Flow
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In this interview, Matt Ragland shares his thoughts and advice about content creation and social media from his decade-long career as a creator.

Reading time8 minute read

Topic
Flow
Published

If you’re looking for inspiration for your next short video, here are 18 YouTube Shorts ideas to help your content stand out and engage viewers in bite-sized bursts.

Reading time8 minute read

Topic
Flow
Published

I’ve documented some background about my time at Buffer, my writing process, and my advice for current and aspiring content writers

Reading time10 minute read

Topic
Flow
Published

Eric Lam felt a pull for creativity and left his full-time job at a VC firm to grow a newsletter business. Four months in, he'd grown ExplodingIdeas.co into a profitable newsletter business. Learn the strategies behind the newsletter's success and get insights for your own entrepreneurial journey.

Reading time8 minute read

Topic
Flow
Published

To help you define the place of AI in your creative process, we put together a list of examples from different creators and content teams about their policies regarding using AI in content creation.

Reading time7 minute read

Topic
Flow
Published

In this article, we’ll offer guidelines and advice to help you treat your content more intentionally, to deliver consistent, high-quality content.

Reading time10 minute read

Topic
Flow
Published

In this article, we’ll be sharing the steps to starting your own newsletter.

Reading time9 minute read

Topic
Flow
Published

In this article, Matt Giaro shares systems and mental models for maintaining a sustainable content creation workflow.

Reading time8 minute read

Topic
Flow
Published

In this article, Nupur Mittal shares insights into four research methods that help her find content ideas and identify unique takeaways.

Reading time8 minute read