Content Marketing - Page 2
A collection of posts on Content Marketing
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- Content Marketing
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In this article, you’ll learn about ten copywriting formulas that can help you package your social media content in a more engaging way.
Reading time16 minute read

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- Small Business
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Sending ads by mail may seem like a thing of the past, but this marketer thinks it’s a surprisingly effective approach for e-commerce brands.
Reading time6 minute read

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- Content Marketing
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I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024.
Reading time7 minute read

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- Flow
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From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. But not every trend was a welcome one. This retrospective offers a unique lens into these pop culture moments — the highs, the lows, and everything in between.
Reading time10 minute read

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In this article, we dive into the intricate systems behind successful content creators as they share how they blend their creativity with strategy and technology.
Reading time9 minute read

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I put Meta Verified — and the coveted blue check — under the microscope for two weeks. The results were definitely not what I expected.
Reading time10 minute read

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Gaetano DiNardi breaks down exactly why his thread went viral on X/Twitter and shares tactics he and others have used, to help you do the same.
Reading time15 minute read
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- Content Marketing
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Reading time17 minute read

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- Content Marketing
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In this article, I share how the Buffer Guest Posting Program came to be.
Reading time8 minute read

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- AI
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I answer one of the AI questions that creators might be deeply curious about: how does AI-generated content perform on LinkedIn.
Reading time9 minute read

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- Content Marketing
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A guide to the content marketing metrics that will help you measure success, plus guidance from top content marketing leaders.
Reading time11 minute read

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If you’re a graphic design or video-editing novice, this list of the best places to find Instagram templates will have you creating beautiful content in minutes.
Reading time7 minute read

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- Content Marketing
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Personal brand experts walked this writer through exactly how to switch up her personal brand — and offered some more general advice, too.
Reading time11 minute read

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- Buffer News
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Organize all of your ideas in one place with Buffer's new tagging feature. Manage your creative output. Track the success of different types of content. And build a searchable library of content.
Reading time3 minute read

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Growing her LinkedIn following helped Aarushi Singh take her consulting business from a $0 startup to a thriving $100,000 yearly. Here's how she did it.
Reading time8 minute read

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- Flow
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In this interview, Matt Ragland shares his thoughts and advice about content creation and social media from his decade-long career as a creator.
Reading time8 minute read

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If you’re looking for inspiration for your next short video, here are 18 YouTube Shorts ideas to help your content stand out and engage viewers in bite-sized bursts.
Reading time8 minute read

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I’ve documented some background about my time at Buffer, my writing process, and my advice for current and aspiring content writers
Reading time10 minute read

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Eric Lam felt a pull for creativity and left his full-time job at a VC firm to grow a newsletter business. Four months in, he'd grown ExplodingIdeas.co into a profitable newsletter business. Learn the strategies behind the newsletter's success and get insights for your own entrepreneurial journey.
Reading time8 minute read

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To help you define the place of AI in your creative process, we put together a list of examples from different creators and content teams about their policies regarding using AI in content creation.
Reading time7 minute read

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In this article, we’ll offer guidelines and advice to help you treat your content more intentionally, to deliver consistent, high-quality content.
Reading time10 minute read

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In this article, we’ll be sharing the steps to starting your own newsletter.
Reading time9 minute read

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In this article, Matt Giaro shares systems and mental models for maintaining a sustainable content creation workflow.
Reading time8 minute read

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In this article, Nupur Mittal shares insights into four research methods that help her find content ideas and identify unique takeaways.
Reading time8 minute read