Business and SaaS strategy

A collection of posts on Business and SaaS strategy

Returning to Profitability: Buffer's 2024 Profit Share & Formula

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After two years of losses, Buffer achieved profitability in 2024 with a net profit of $202,459. Learn about our journey back to profitability, our profit-sharing philosophy, and how we distributed 15% of profits among our 73 team members.

4 minute read

Content Distribution: Your Everything Guide, From Psychology to Strategy

Content Marketing

Without a solid distribution strategy, even the best creative can get lost in this vast universe of content. Here's everything you need to know about building yours.

15 minute read

How is Our New Product Performing? A Transparent Look at our Launch Metrics

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8 minute read

What We’ve Learned Launching a New Product as an 11-Year-Old Company

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75% of product launches fail according to HBR. But you can weigh the odds in your favor. Read the lessons we’ve learned about releasing a new product as an 11-year-old company.

6 minute read

Crafting a Support Network as a Founder and CEO

Business and SaaS strategy

5 minute read

Welcoming Maria Thomas as Buffer’s Chief Product Officer

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2 minute read

The Evolution of Product at Buffer and the Next Step: We’re Hiring a VP of Product

Business and SaaS strategy

12 minute read

Snowmelt Meetings: Why I’m Meeting With My Team Even More Right Now

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2 minute read

We Are Sunsetting Reply, Here’s Everything You Need to Know

Business and SaaS strategy

4 minute read

Buffer’s Evolution and Expansion

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5 minute read

Two Years Ago, We Started Building a Product that Now Earns Over $500,000. Here’s How We Did it.

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9 minute read

The 6 Lessons We’ve Learned About Product Marketing at a Startup

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8 minute read

Best of 2018: Our Top Articles and Experiments from the Open blog

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3 minute read

Continuous Improvement vs. Big Launch Mentality: Which is Better for Product Marketing?

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5 minute read

Dream Big, Go Small, and the Path to a Minimum Lovable Product

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8 minute read

How #bufferchat Shaped Our Community and What We Plan to Do Next

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5 minute read

Why We’re Changing the Buffer Free Plan

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5 minute read

Why Terms of Service Matter and How We’re Evolving Ours at Buffer

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8 minute read

The Research Behind How Brand Names Impact Customers and What Name We’ve Changed at Buffer

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7 minute read

Buffer and the AWS Outage: How This Interruption May Have Affected Your Posts

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2 minute read

Cloudbleed Update: Buffer Data Is Not Affected

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1 minute read

Change at Buffer: The Next Phase, and Why Our Co-Founder and Our CTO are Moving On

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8 minute read

Tough News: We’ve Made 10 Layoffs. How We Got Here, the Financial Details and How We’re Moving Forward

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14 minute read

These Are Buffer’s Top 10 Lessons from Growing to $10 Million ARR

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11 minute read