Umber Bhatti

Content Writer @ Buffer

A collection of 45 posts

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For some, remote work can lead to feelings of loneliness and isolation. I recount my own experience working from home as well as share how my Buffer colleagues manage to have active social lives while WFH.

Reading time8 minute read

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LinkedIn has become a thriving social network that can help build one's personal brand. Here are the latest LinkedIn features and how you can leverage them.

Reading time7 minute read

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Creating a social media series is a great way to generate more content. We'll go over how to create one for your Instagram and TikTok accounts as well as provide examples from other content creators.

Reading time7 minute read

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Here's how content creator Toni Bravo landed over 100 brand deals and has created a full time career out of social media.

Reading time5 minute read

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In our second installment of 'How I Grew My Small Business,' we take a deep dive into how Juliana Pache left her unfulfilling media job and turned a side hustle into a thriving jewelry business.

Reading time9 minute read

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In this edition of #AskBuffer, we go over the best practices for gaining more newsletter subscribers.

Reading time13 minute read

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In this personal essay, I attempt to tackle my complicated feelings about AI head-on and discuss how Buffer is approaching this technology.

Reading time7 minute read

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The start of a new year is a great time to reassess your marketing strategy. Here's how these 4 small business owners are doing marketing differently in 2023.

Reading time5 minute read

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We’ve outlined a calendar of all of the official (and slightly less official) holidays in 2023 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm.

Reading time14 minute read

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Learn the best practices to take when creating a new social media account for your brand in this edition of #AskBuffer.

Reading time7 minute read

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In our first installment of 'How I Grew My Small Business,' we take a deep dive into how Janet Hoang turned a high school art project into a successful lifestyle brand.

Reading time9 minute read

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We've rounded up several products that would make the perfect gifts this holiday season. Even better, they're all from small businesses you can feel good about supporting.

Reading time8 minute read

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In this #AskBuffer, we cover why consistency is the key to growing your Twitter account.

Reading time10 minute read

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Here's a quick rundown of Twitter's latest features and how small businesses and content creators can leverage them to grow their Twitter communities.

Reading time9 minute read

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By taking inspiration from her hometown, this entrepreneur has created a small business that uplifts and gives back to her community.

Reading time5 minute read

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While the holidays are a busy time for most small businesses, these entrepreneurs incorporate boundaries into their schedules to achieve a good work-life balance.

Reading time8 minute read

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In order to grow their companies, these entrepreneurs learned to let go of outdated beliefs that no longer served themselves or their businesses.

Reading time9 minute read

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These small business owners use their platforms to speak up about deserving causes and have incorporated elements into their businesses to help make a difference.

Reading time10 minute read

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Establishing a clear brand voice will help your online content stand out amongst the crowd and be more memorable for your followers.

Reading time8 minute read

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These small businesses may be limited in size, but they're still making a huge impact in their communities through initiatives and policies they've baked into their companies.

Reading time8 minute read

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Small businesses don’t have to grow in size to make a difference. We’ll share why, sometimes, thinking small can lead to the biggest dividends.

Reading time8 minute read

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Raising money is something on every entrepreneur's mind, but we spoke to four small business owners who've pursued alternative models of funding and say that was the right choice for them.

Reading time10 minute read

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In honor of Hispanic Heritage Month, we're highlighting five small businesses that are ushering in more representation in their respective industries.

Reading time5 minute read