Sophie Gil
Senior Growth Marketing Manager @ Buffer
A collection of 11 posts
- Topic
- Online Marketing
- Published
Over the past two years, Buffer’s Senior Growth Marketing Manager, Sophie, has run 25 A/B tests in Google Adwords. In this article, she shares her strategic approach to conducting successful marketing experiments, how to come up with new experiment ideas, and the lessons she’s learned along the way.
Reading time10 minute read
- Topic
- Open
- Published
At Buffer, we regularly share cultural spotlights to connect our global team and help us understand one another at a deeper level. Sophie, our Growth Marketing Manager, presents a deep dive into life as a digital nomad.
Reading time11 minute read
- Topic
- Flow
- Published
Expert tips for how small businesses can handle replying to social media comments. Should you reply to every comment? How quickly should you reply? What about the negative comments?
Reading time5 minute read
- Topic
- Flow
- Published
For small business owners, who are deeply connected to their companies but not the sole defining element of them, it can be hard to know how much personal content to share on a business account. We’re breaking down your options in this guide.
Reading time5 minute read
- Topic
- Flow
- Published
Running out of new content ideas is a common pain point. If you’re stumped on what to post, read on for some pointers from Buffer’s Audience Marketer on overcoming that mental block and getting creative with new, engaging content.
Reading time4 minute read
- Topic
- Case Studies
- Published
In this post, we give you a behind-the-scenes look at how a nonprofit leverages social media to empower younger generations to take action and build awareness around their mission.
Reading time9 minute read
- Topic
- Case Studies
- Published
In this post, we give you a behind-the-scenes look at how a candle company leverages social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again.
Reading time8 minute read
- Topic
- Case Studies
- Published
In this post, we give you a behind-the-scenes look at how Blume, a fast-growing skin, body, and period care brand, has mastered the art of marketing and selling to Gen Z.
Reading time7 minute read
- Published
In this post, we give you a behind-the-scenes look at how IFundWomen, the go-to funding marketplace for women-owned businesses, integrates their marketing and community building to foster inclusive digital spaces.
Reading time6 minute read
- Published
In this post, we give you a behind-the-scenes look at how HIKI, a newly launched DTC genderless full body sweat brand, shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.
Reading time6 minute read
- Published
In this post, we give you a behind-the-scenes look at how Jot Coffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one.
Reading time9 minute read