Maddy McAllister

Maddy McAllister is the co-founder of Yewo, a sustainable and social-impact jewelry company based in the mountains of Northern Malawi, Africa.

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I Thought My Mission Could Carry My Business, But I Needed a Good Product, Too

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When Maddy McAllister started her social-impact jewelry company, she thought her mission alone would draw in customers. But she quickly realized they cared more about the quality of the product. Here’s how she turned the business around to have a deeper impact in the long run.

7 minute read