Kirsti Lang
A collection of 101 posts
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Data-backed guidance on how often to post on Instagram in 2025 for maximum reach and growth. Insights from 2M+ posts reveal the sweet spot for frequency without burnout.
Reading time10 minute read
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- TikTok
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An up-to-date list of the most viral songs and sounds on TikTok in 2025 — and how to use them to boost your content.
Reading time8 minute read
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Instagram’s new Friends Map is here. Learn how it works, how to keep your location private, and what it means for creators and brands.
Reading time6 minute read
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From downloadable PDFs to spreadsheets to tools, here are over a dozen free calendar templates to help you plan your social media content — in the way that makes the most sense for you.
Reading time17 minute read
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- TikTok
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We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.
Reading time13 minute read
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We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.
Reading time16 minute read
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- Data
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Video, photos, carousels, or text? We dug into Buffer’s data, analyzing millions of social posts from Instagram, TikTok, LinkedIn, Facebook, Threads, and X to find out which content format performs best.
Reading time10 minute read
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Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in July 2025.
Reading time6 minute read
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- AI
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I’ve put dozens of AI writing tools to the test — here's a deep dive into my favorite AI writing generators and who I think they’ll be most useful for.
Reading time15 minute read
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- Productivity
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I've tried 57 productivity tools in the past year. These are the ones I keep coming back to.
Reading time12 minute read
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We pored over millions of posts on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.
Reading time13 minute read
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- Self-Improvement
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Looking for some low-lift ways to make yourself happier? Here's some of the best research that we've found on personal happiness.
Reading time11 minute read
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- Bluesky
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Here’s what you need to know about how verification works on Bluesky — and how to get your blue check.
Reading time7 minute read
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- Bluesky
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With Bluesky's livestreaming feature, users will be able to discover when someone is live — and jump directly to YouTube, Twitch, or another platform to watch.
Reading time4 minute read
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- Threads
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We analyzed hundreds of thousands of Threads posts sent through Buffer to figure out which time slots got the most engagement.
Reading time8 minute read
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Unlockable reels are designed to encourage “a new, IYKYK way” of engaging with your community on Instagram. Here's how they work.
Reading time4 minute read
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- TikTok
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A deep dive into the TikTok algorithm, how it works, and how you can work with it to enhance your visibility and engagement on the platform.
Reading time12 minute read
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- AI
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Tried and tested: These AI image generators consistently delivered the best results. Here's a look at how they work, how much they cost, and how they handled a specific prompt.
Reading time14 minute read
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Everything you need to know about sharing a post to your Instagram Stories (and why it could be great for your reach and engagement).
Reading time7 minute read
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We analyzed over 1 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement.
Reading time11 minute read
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- YouTube
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Videos and shorts posted on these days and at these times tend to get higher views.
Reading time11 minute read
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After some serious hands-on time with Edits by Instagram, here’s my everything guide, from getting started to tips and tricks to take you to the next level.
Reading time9 minute read
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What Instagram verification is, the two ways to get a blue check, (with and without paying for Meta Verified), plus some FAQs about the process.
Reading time9 minute read
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We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).
Reading time9 minute read