Jeffrey Kranz

A beginner's guide to understanding UTM code tracking, plus how to create your own with free-to-use tools. 

UTM Code Guide: How to Track Your Links on Social Media

Which social network is bringing you the most traffic? You can track it all for free with Google Analytics and a little bit of UTM link codes.

What Is a UTM Code? The Complete Guide Everyone Can Love

Content Marketing

The Complete Guide to UTM Codes: How to Track Every Link and All the Traffic From Social Media

Sometimes it feels like everyone wants to work at Buffer. I did! But I learned that there's more than one way to have the ultimate dream job experience.

I Failed Buffer's Bootcamp... Successfully

Workplace of the future

I Failed Buffer’s Bootcamp…Successfully

A complete guide to developing and writing a content marketing strategy from beginning to end - including a free template!

How to Write a Content Marketing Strategy (w/ Template)

A collection of posts on Content Marketing

How to Write a Content Marketing Strategy Step-by-Step [w/ Strategy Template!]

A comprehensive look at how to shorten URLs and track links for sharing on social media, video, email, print, and more.

The Beginner’s Guide to URL Shorteners

The Magic Behind Turning Unwieldy URLs Into Clickable, Trackable Links

Guides & Courses

The Beginner’s Guide to URL Shorteners: How to Shorten and Track Links for Social Media

Getting to know Facebook Lead Ads and how to implement them in your social media advertising and lead-gen campaigns.

Facebook Lead Ads: Exploring Facebook's Newest Ads Tool

4 Ways Facebook Lead Ads Can Change Social Media Advertising

Advertising

4 Ways Facebook Lead Ads Can Change the Social Advertising Game

How to track social media engagement, wow your customers, and nurture an awesome community

7 Social Media Engagement Metrics for Tracking Followers

Analytics

7 Social Media Engagement Metrics for Tracking Followers and Growing Community

How do you get experts to share your content? This post explains how to create content that your VIPs will love to share.

How to Create Content That Your VIPs Will Love to Share

One of the worst feelings in the world of inbound marketing and enrollment is to write an incredible blog post, publish it, share it, and then … crickets. I actually just shuddered a little bit thinking about it. (Because I have been there way, way too many times!) It’s a lot better when the opposite happens: when …

One of the worst feelings in the world of inbound marketing and enrollment is to write an incredible blog post, publish it, share it, and then … crickets. I actually just shuddered a little bit thinking about it. (Because I have been there way, way too many times!) It’s a lot better when the opposite happens: when […]

A guide and infographic mapping out six foolproof, can't-miss strategies that real-life people have used to create top content for specific keywords.