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Reading time7 minute read

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- Small Business
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These days, the strongest brands out there have a clear “why.” During every interaction with a business, customers are clear on why it exists, why it stands out, and why they should buy from it. Here’s a step-by-step process that companies of any size can use to create a standout, memorable brand.
Reading time8 minute read


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- Communications
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Reading time2 minute read

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- Twitter Marketing
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There are a number of tools out there that allow you to draft, preview, and schedule your threads directly to Twitter in advance. Buffer makes scheduling threads really quick and easy, and it's free. You can follow these steps to get started.
Reading time4 minute read

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- Flow
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In Small Business, Big Lessons, season two, episode six, we detail how the owners of Harlow, SparkToro, Made With Local, Zingerman’s, Destination Unknown Restaurants and Paynter Jackets approach getting support as small business owners.
Reading time8 minute read

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- Open
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Reading time6 minute read

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- Flow
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Reading time1 minute read

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- Open
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After hiring three new teammates I took an extended period off of work on sabbatical. This time ended up being really positive for my team, here's why and how I set everyone up for support while I was out.
Reading time5 minute read

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- Open
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Reading time5 minute read

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- Open
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This is Buffer's 2022 pay analysis, a look at our annual progress towards closing the unadjusted gender pay gap at Buffer.
Reading time4 minute read
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- Open
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Reading time2 minute read

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- Flow
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The start of a new year is a great time to reassess your marketing strategy. To help you try some new strategies, we talked to 10 small business owners to learn how they’re doing marketing differently in 2022.
Reading time10 minute read

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We’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm.
Reading time9 minute read

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- Small Business
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A list of 21 small businesses that have really impressed us this year.
Reading time7 minute read

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- Flow
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I’ve recently been going through the process of hiring a new social media manager for Buffer so I wanted to share what I’ve learned so far to help anyone else who wants to bring on a social media manager for their team.
Reading time8 minute read

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- Small Business
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If you’re seeking a bit more balance while simultaneously wanting to continue growing your business, this article is for you.
Reading time4 minute read

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- Buffer News
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Now, with just a few clicks, you can import content directly into Buffer from Dropbox, Google Drive, and One Drive. Alongside our recent Canva integration — it has become easier than ever to create and publish social media posts without having to leave Buffer.
Reading time2 minute read

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While you can gain plenty of traction simply by posting now and then, there are tools you may not know about that can improve your impact. Read on for a few new ways to start using LinkedIn today—along with examples of how a few entrepreneurs have put them to use.
Reading time5 minute read

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There are a lot of great ways to come up with content ideas that don’t require an entire social team. Here are a few ideas that I’ve seen work over the years.
Reading time5 minute read

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- Open
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Here are all of our numbers from our 2021 pay analysis, along with more on the positive impact that transparency has had on the gender pay gap for us.
Reading time5 minute read


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We used to have a system called "transparent email" for all internal communication at Buffer. That stopped working for us, here's what we do now.
Reading time6 minute read

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- Open
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Reading time5 minute read