Hailley Griffis

Head of Communications & Content @ Buffer

A collection of 14 posts

Published

Instagram is particularly well-suited to small business owners who don’t have the time or budget for expensive marketing campaigns. Once you understand some basic Instagram best practices, Instagram can become a key channel for you to grow your small business.

Reading time10 minute read

Published

You don’t have to spend much money to develop a solid brand on your own. It just takes time and careful thought. In this guide, you’ll learn how to define your brand identity, story, style guide, assets, and social media — all while spending little to no money.

Reading time9 minute read

Published

There’s a good chance your customers are on Twitter. Once you understand some basic Twitter best practices and know the types of posts that resonate with your followers, Twitter can become a gateway to developing a loyal fan base for your small business.

Reading time9 minute read

Published

Social commerce is creating opportunities for small businesses to reach more consumers like never before.

Reading time7 minute read

Published

The best thing about a landing page is that you can create one by yourself, in some cases within minutes — without coding skills or a large budget. This step-by-step guide will show you how.

Reading time6 minute read

Published

With social media advocacy, you too can create an army of loyal customers who will rave about your products to family and friends and leave glowing reviews on social media.

Reading time7 minute read

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Having a social media content strategy for your small business will ensure that your hard-work with social media marketing is supporting your overall business goals. To get you started, here are simple steps to create your social media content strategy for your small business.

Reading time7 minute read

Topic
TikTok
Published

TikTok holds tremendous potential to drive sales and generate revenue for your small business. Our guide will walk you through every step of the way to create a successful TikTok for Business account that grows.

Reading time9 minute read

Published

A smaller marketing budget can still deliver results if you know which five strategies to focus on: blogging, email, social media, influencer marketing, and SEO. Read to learn more.

Reading time6 minute read

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We scoured the internet and curated a list of free and low-cost online resources, including blogs, courses, books, and podcasts to help you learn how to launch and run a business.

Reading time6 minute read

Published

This guide will show you how to use email marketing tools to save time and money while also making your marketing more efficient. We will also show you how to use both social media and emails to hit your audience with a one-two punch that’ll help you build relationships and get you more sales.

Reading time9 minute read

Published

Selling is a lot easier when you’re selling to the right people. Identify the people who need your solution the most by looking at your product and existing customer base, analyzing your competition, and consolidating the data into a readable chart.

Reading time6 minute read