Analytics

A collection of posts on Analytics

New in Buffer: LinkedIn Profile Analytics

Buffer News

See how your LinkedIn posts perform with personal profile analytics. Track impressions, engagement, video views, and more right inside your Sent Posts tab. It’s never been easier to learn what’s working and keep growing.

3 minute read

12 Social Media Metrics You Should Be Tracking (And Why)

Social Media Marketing

Social media platforms and analytics tools give you lots of metrics to track. But how do you know which ones are right for you — and how to make them work for your social media strategy?

19 minute read

Social Media Dashboard: Why You Need One and How to Create It

Social Media Marketing

A social media dashboard is a visual representation of the key metrics that prove the impact of your social media efforts. Here’s how to create one from scratch.

11 minute read

Facebook Insights 101: A Beginner’s Guide to Analyzing Facebook Performance

Analytics

This article will tell you everything you need to know to get valuable Facebook insights.

10 minute read

2024 Social Media Benchmarks You Should Use to Guide Your Strategy

Analytics

This article looks into social media benchmarks for various industries and platforms.

10 minute read

10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Content Marketing

A guide to the content marketing metrics that will help you measure success, plus guidance from top content marketing leaders.

11 minute read

What You Need to Know About TikTok Analytics

Flow

In this guide, we’ll go through everything you need to know about TikTok analytics — from what metrics and insights are available to how to get all of them for free to what you can do with them to boost your growth on TikTok.

7 minute read

More Data, Better Results: Introducing LinkedIn Analytics and More

Analytics

You can now analyze and report your results on LinkedIn, on top of Facebook, Instagram, and Twitter. This makes Buffer's analytics an all-in-one solution for these four popular social networks for businesses.

8 minute read

Introducing boosted post insights: Compare organic and paid results at a glance

Analytics

You can now measure and analyze your Facebook and Instagram boosted posts in Buffer, compare paid vs organic results, and add them to your social media reports.

7 minute read

Introducing Best Time to Post: Personalized Recommendations to Increase Your Reach on Instagram

Analytics

4 minute read

Introducing Buffer + Shopify: Simplified Shopify reporting in your Buffer dashboard

Analytics

5 minute read

Introducing Buffer Analyze: A Social Media Analytics Tool From Buffer

Analytics

7 minute read

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Advertising

10 minute read

Using Data to Shape Experiences: A #Bufferchat Recap

Analytics

8 minute read

7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Analytics

14 minute read

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Analytics

17 minute read

Social Media Analytics: A #Bufferchat Recap

Analytics

5 minute read

Know What’s Working on Social Media: 24 Free Social Media Analytics Tools

Analytics

12 minute read

Snapchat, Launching a Podcast, Social Ads, and More: Behind-the-Scenes of Social Media at Buffer in May

Analytics

10 minute read

Inside Buffer’s Social Media Strategy: Stats and Key Takeaways for Marketers

Analytics

10 minute read

7 Social Media Engagement Metrics for Tracking Followers and Growing Community

Analytics

12 minute read

How to Tell What’s Working on Social Media: An Introduction to Social Media Stats and Reports

Analytics

12 minute read

Our Latest Experiments With Medium, Instagram, and More: Buffer’s Social Media Report for May

Analytics

8 minute read

The 5 Most Meaningful Google Analytics Reports for Social Media Marketers

Analytics

8 minute read